June 01,
2008
This Week:
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Ford Opens 200th Dealership in
China; Continues to Enhance Overall Customer Experience
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New dealership in Chongqing
expands further Ford brand dealer network covering the whole
country, and doubles the number of Ford's full-service
dealerships in China from the end of 2005.
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Ford continues to work with
its dealers to improve customer satisfaction by implementing
'Ford Service' training and requiring QualityCare
certification.
CHONGQING, China - Changan Ford
Sales Company, Ford Motor Company's joint venture in China,
today announced the opening of its 200th full-service
dealership, completing a sales and service network that now
covers the whole country.
"We're continuing with the rapid
expansion of our authorized Ford dealer network in China to
support our exceptional sales growth in the market, which has
outpaced the overall industry for the past several years," said
Nigel Harris, vice president of Ford Motor China and General
Manager of Changan Ford Sales Company.
"In addition to providing an
excellent product range, a professional dealer network plays a
vital role in expanding Ford's presence in China. We will
continue building a professional and industry-leading sales and
service network to generate more local demand and enhance the
sales satisfaction of our customers," explained Harris.
Ford Motor China recorded 47
percent year-over-year growth for passenger cars and commercial
vehicles in the first quarter of 2008. Changan Ford posted a 54
percent increase in Ford brand passenger cars sales in the same
period, making it one of the fastest growing auto manufacturers
in China.
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The new dealership in Chongqing
reflects a doubling of Ford's full-service dealerships from the
end of 2005, when Ford had 100 full-service dealers across
China. These full-service dealerships offer sales, service,
spare parts and survey capabilities. All Ford authorized dealers
are trained in implementing "Ford Service," which is intended to
improve customer relationships and a set of customer care
experiences included as part of Changan Ford's free Roadside
Assistance program.
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Ford also requires dealerships to
undergo certification for Ford QualityCare, a program
established in 1987 to enhance customer satisfaction. The
QualityCare program covers all details of customer service to
standardize and improve quality and efficiency. As of today, 117
of China's full-service dealerships have obtained QualityCare
certification.
About Ford Motor in China
Ford Motor Company, a global automotive
industry leader based in Dearborn, Mich., manufactures or distributes
automobiles in 200 markets across six continents. With about 245,000
employees and about 100 plants worldwide, the company's core and
affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services
through Ford Motor Credit Company.
Ford's wholly owned subsidiaries, joint
ventures and investment in China include Ford Motor (China) Limited,
Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive
Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan
Ford Mazda Automobile Co., Ltd. Nanjing Company, Changan Ford Mazda
Engine Co., Ltd. and Jiangling Motors Co., Ltd.
(May 26, 2008)
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