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Automotive Intelligence - the web for automotive professionals and car enthusiasts |
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January 09, 2008 This Week:
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Within these regions, many markets established records of their own. In Italy, the company's highest volume market outside North America, the Chrysler brand was the leader in the large MPV segment for the 15th consecutive year. In some markets, such as the Netherlands, the recently-introduced Dodge brand was the fastest growing brand in the country. The Dodge Caliber was the highest sales volume vehicle for Chrysler in 2007 (30,937 units), helping the brand to almost double sales from the previous year when its availability was expanded to include all major markets where Chrysler has a presence. In 2008, Dodge will continue to grow its portfolio outside North America, as the all-new Dodge Journey reaches customers mid-year. While each of the three brands was represented by a top-selling vehicle last year, Dodge with the Caliber, Jeep(R) with the Grand Cherokee, and Chrysler with the 300C, Jeep sales jumped 13 percent (96,924 units) to make it the Company's top-selling brand in 2007. In addition to the Jeep Grand Cherokee, demand for the Wrangler, Patriot and Compass have continued to grow since their introductions. This year, the company will launch the all-new Jeep Cherokee, in international markets, a volume vehicle for the brand. Jeep is an icon around the world, and the brand's portfolio is well-suited to meet the needs of a wide variety of customers. The brand has done well in 2007, as have many vehicles in our brands' lineup, and the company sees the momentum continuing for Jeep as more customers have access to legendary brand's seven vehicles - all of which are available in right-hand-drive and with a diesel powertrain. Photo: Chrysler (Jan 05, 2008)
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