Kia Motors wins 2008 Design Award

SEOUL - Kia Motors received the President's Award for Design on November 28, 2008 at the 10th annual Korea Design Awards in recognition of the company's design-centered management strategy implemented in multiple stages since 2005.

The prestigious award was presented by the President of the Republic of Korea, Mr. Myung-bak Lee, and recognizes Kia's leadership in design. Since the strategic appointment of Chief Design Officer Peter Schreyer in 2006, Kia has designed and produced a series of new and refreshed models, and concepts, focused around what Schreyer calls a "linear and minimalist" design language. The backbone of this drive has been the creation and operation of a global design network which has included the opening of dedicated Kia Design Centers in North America and Germany.

Euisun Chung, President of Kia Motors said, "Our cross-company pursuit of design excellence since 2005 has finally come to fruition. We will use the Korea Design Award as a stepping stone to continue to infuse our creative design spirit throughout many aspects of Kia's business, not just limiting our efforts to product design."