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August 28,
2008
This Week:
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In the “Quantum of Solace” James Bond
drives Ford, again
The highly-anticipated new James Bond
adventure, ‘Quantum of Solace’, will feature a cameo appearance
from Ford’s fresh-faced new model, the all-new Ford Ka.
Ford’s cheeky new small car will make
its screen debut alongside the film's beautiful but feisty
leading lady, Olga Kurylenko. Kurylenko plays Camille, a woman
with her own personal mission and who quickly becomes an
unlikely ally for Bond.

The 'Quantum of Solace' Ka is unique
with metallic gold paint and an exclusive exterior graphics and
interior trim combination.
“The new Ka is the perfect match for
the character of Camille – adventurous, individual and
thoroughly modern,” says Ford of Europe’s Chief Operating
Officer, Stephen Odell. “We are delighted that the launch of the
film coincides with the launch of such a significant new model
for Ford of Europe.”
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The special ‘Quantum of Solace’ Ka was created by Ford of
Europe’s Design team, in collaboration with the movie’s Oscar ®
award-winning production designer, Dennis Gassner.
The Ka’s cameo continues Ford of Europe's relationship with the
James Bond films, following the debut appearance of the latest
Ford Mondeo, in the 2006 blockbuster, ‘Casino Royale’.
Twelve years after the original Ford Ka
wowed customers with its modern spirit and what has proved to be
a remarkably age-less design, its successor looks set to repeat
its impact.
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The new model retains all the qualities
which made the Ka so popular – compact size, great looks, lively
dynamics and fun personality – but presents them in a fresh new
package. Further technical details of the new Ford Ka will be
revealed closer to launch later in 2008.

‘Quantum of Solace’ is produced for EON
Productions by Michael G. Wilson and Barbara Broccoli and distributed by
Sony Pictures Entertainment.

Directed by Marc Forster, the film stars Daniel
Craig as the legendary secret agent, James Bond and opens in the UK and
France on October 31st, then across the rest of Europe during November
2008.
Photos: Ford
(August 22, 2008)
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