Automotive Intelligence - the web for automotive professionals and car enthusiasts
October 03, 2007
This Week:
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General Motors On Overdrive at the 9th Middle East International Motor Show
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MMC launches Lancer Evolution X — new-generation high-performance 4WD sedan
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ASIMO stars in Spain to inspire the next generation of European scientists
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New in the S-Class and CL-Class: Blind Spot Assist for yet greater safety when changing lanes
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MINI COOPER CONVERTIBLE TAKES OFF WITH "THE HEARTBREAK KID"!
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All-new Mazda Atenza and Mazda Taiki debut at the 40th Tokyo Motor Show
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Uwe Werner Suceeds Udo Richter in DaimlerChrysler Supervisory Board
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MINI COOPER CONVERTIBLE TAKES OFF WITH "THE HEARTBREAK KID"!
"Eddie" (Ben Stiller) and "Lila" (Malin Akerman) on their way to Cabo san Lucas in his MINI Cooper Cabrio in Hyper Blue Los Angeles, CA - A MINI Cooper Convertible will kick-off the Fall movie season as the featured automobile in one of this season's most anticipated comedies, "The Heartbreak Kid." The new DreamWorks Pictures film from Bobby and Peter Farrelly opens nationwide October 5th with an all star cast that includes: Ben Stiller, Michelle Monaghan, Jerry Stiller, and Malin Akerman. Ben Stiller plays eternal bachelor Eddie, who falls head over heels in love with the beautiful Lila (Malin Akerman) and marries at top speed.
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The newlyweds quickly set off to sunny Mexico in their MINI Convertible. But even on the journey, the would-be dream woman turns out, in typical Farrelly manner, to be a real nightmare - brazen, embarrassing, singing along with every radio hit and absolutely hopeless at math. Eddie's only shimmer of hope is the pretty Miranda (Michelle Monaghan), whom he unfortunately meets only after he has said "I do" to Lila. |
Even if the fun of the honeymoon trip is spoiled for Eddie, the fun of driving a MINI – in the right company – can hardly be beaten. Uwe Dreher, Brand Management MINI, is certain: "Basically, the driving pleasure in a MINI is hard to represent in a print ad. Placement in high-quality films, as the Farrelly brothers have proved once again with their current film, offers us the unique opportunity to show people how much fun MINI is and how unique the MINI specific go-kart-feeling really is."
Additionally, the MINI Convertible from the film appeared on the red carpet for the World Premiere in Los Angeles on September 27th. Celebrities had the opportunity to experience the original MINI Convertible from the film as they walk down the red carpet.
MINI’s appearance in the film and at the premiere are all part of a strategic promotional partnership between DreamWorks Pictures and the automaker. The promotion incorporates the trailer on the MINI website, www.MINI.com/heartbreak-kid, in conjunction with an online sweepstakes. MINI is starting a competition offering exactly the same honeymoon trip as in the film as its 1st-3rd prizes. The winners will drive, in the original MINI Convertible in Hyper Blue from the film, from California to sunny Cabo San Lucas, including hotel accommodation for two people. However, first they have to prove themselves in the kind of situations that Ben Stiller, aka Eddie, had to face. Other prizes include original Onitsuka Tiger shoes – the lifestyle shoe brand in the film.
Photos: MINI/BMW
(September 28, 2007)
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