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Automotive Intelligence - the web for automotive professionals and car enthusiasts |
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May 16, 2007 This Week:
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Another limited edition Dodge vehicle making its debut on May 27 is the No. 19 Fantasticar Dodge Charger of Elliott Sadler at the NASCAR Nextel Cup Series’ Coca-Cola 600 at Lowe’s Motor Speedway. The No. 19 car will feature a stunning paint scheme that showcases the ghost-like Silver Surfer shooting across the hood, while flames explode over the nose and up the fenders of the Fantasticar. The familiar Fantastic Four logo will also adorn both rear quarter panels.
“The No. 19 Fantasticar Dodge Charger is a great new look for Elliott’s car, and we expect his race car’s performance will rival that of the Fantasticar in the movie,” said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications. “Our motorsports program is an integral part of Dodge’s overall marketing strategy, and with the Fantasticar Dodge Charger, we’re able to generate further awareness and interest with both general consumers and NASCAR fans." Other elements of the Dodge partnership with 20th Century Fox and its partners are a toy Dodge Fantasticar by Hasbro; Dodge Fantasticar inclusion in the Fantastic Four: Rise of the Silver Surfer video game; and in-theater and national television promotions. In addition to the Fantasticar, the other Dodge vehicles getting screen time in the “Fantastic Four: Rise of the Silver Surfer” are the Dodge Ram Mega Cab and Durango. “The Dodge brand is always looking forward to new bold design directions, so it is inspiring to see the Fantasticar with the Dodge brand’s signature crosshair grille and Ram’s head logo in a completely futuristic vehicle,” said Mark Spencer, Senior Manager – Dodge Brand Communications, Chrysler Group. “We hope people around the world have as much fun watching the Fantasticar as Dodge Marketing is having promoting the out-of-this-world vehicle.” All Photos: Dodge (May 8, 2007)
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