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November 22, 2006 This Week:
© 1998 - 2006
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On the world premiere of the Neeza: Visually, the self-confident mid-sized Neeza model – conceptually a crossover of a coupé and a station wagon – pays its respects to the off-road and sports car world; nevertheless, the Volkswagen designed for China in China convinces with features suitable for everyday use. An all-round talent unifying Chinese and German automotive expertise in a new car generation. The concept opens the window to the future of new models from Shanghai Volkswagen. The culture, the individual taste and the desires of Chinese customers will become an integral component of car development in the design of these cars. An example of exterior design: Here the Neeza demonstrates a completely new symbiosis of Asian SVW design and German Volkswagen design philosophy.
The name Neeza was derived from "Ne-zha". Ne-zha is a celebrated figure from Chinese history. Ne-zha was a small boy with magic weapons who fought against evil spirits. His unequalled will, his youthful and foresighted spirit and courage reflect the idea hidden behind the character and the name of the concept.
On the world premiere of the Magotan: The sedan specially tailored to the Chinese market is a popular car known around the world as the Passat. Technically, the new Magotan is considered a German high-end product. Safety, driving dynamics, engines, quality and ergonomics reflect a standard that is among the best in the world.
It was taken into consideration during the design of the model in Germany that in terms of both design and features this sedan meet every demand of the Chinese market and satisfy the tastes of modern Chinese society. Starting in 2007 the luxurious, sporty and progressive Magotan will be offered in China. (November 17, 2006)
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