. MINI USA Achieves Sales Milestone with
150,000th MINI Retailed
Lucky Owner Takes Delivery at Sandia MINI in Albuquerque,
NM
MINI
USA this month has delivered the 150,000th MINI sold in the US to
a customer in New Mexico. This sales milestone has been achieved
three-and-a-half years ahead of schedule. The lucky customer, Ramon
Aragon, picked up his Pepper White MINI Cooper that he purchased
through Sandia MINI in Albuquerque, NM.
Like most
MINI customers, the 21 year-old Ramon special-ordered his
MINI Cooper from the factory, customizing his car with options
that include a black roof and bonnet stripes, a Premium
Package and the sporty "Checkmate Package" that offers special
interior trim and exterior checkerboard graphics.
In fact,
more than 60% of MINI owners uniquely configure the MINI
they want and custom-order it from the factory. In addition,
MINI owners add an average of $5,000 worth of factory and
dealer installed options to customize their cars.
The lucky customer, Ramon Aragon, picked up his Pepper
White MINI Cooper
“We are delighted that
we have achieved this sales milestone much earlier than expected.” said
Jim McDowell, Vice President, MINI USA. “MINI was planned to be a profitable
business based on selling 20,000 cars a year. Last year alone we have sold
40,820 MINIs in the US. It is truly a testament to the product and the brand
that MINI remains highly desirable four years on from launch.”
Sandia MINI, where the
150,00th MINI was retailed, opened its doors in Albuquerque, NM at the end
of 2004 with a new state-of-the-art-facility. The 10,000-square-foot location
is ideally positioned in the Southwest to serve the needs of MINI customers
who may not be conveniently located near MINI’s Phoenix AZ, Denver CO or
Oklahoma City OK dealer points.
