Chevrolet
Launches The New 2007 Aveo Sedan - Virtually
Photo: GM
DETROIT - The all-new
2007 Chevy Aveo sedan is full of surprising features not normally
found in entry-level vehicles, so it's no surprise that Chevrolet
is rejecting traditional methods to introduce the all-new sedan
today.
At 1 p.m. Eastern
Daylight Time, Chevy will launch the Aveo sedan to media
via a live webcast from Seldom Blues restaurant at GM's
Renaissance Center in Detroit.
This special webcast will
feature remarks from Ed Peper, Chevy general manager;
and Cheryl Catton, Chevy car marketing director.
"Just as we
no longer operate in a one-size-fits-all vehicle market,
we are adapting our marketing strategies to reach our customers
in the most effective way," said Peper.
"The target
audience for the Aveo sedan has grown up with the internet,
and 75 percent of this audience spends at least two or more
hours each day online.
.
To
reach this digital generation, we need to go where they are."
The
2007 Aveo sedan has been completely redesigned - a mere 2.5 years
after its introduction. In redesigning the sedan, the Aveo team
reached beyond the important affordability factor to deliver great
design and a smooth, safe driving experience.
The
Aveo sedan boasts an all-new exterior and roomy interior design.
Standard and optional amenities
- such as standard side-impact air bags, tilting headrests, woodgrain appearance
trim, steering wheel audio controls, 60/40-split folding rear seat and an
available power sunroof all contribute to Aveo's amazing substance.
"With the current Aveo lineup
starting at $9,995, Aveo represents a smart buy that delivers on Chevy's
Total Value Promise," said Peper. "It is an important member of Chevy's
small car family."
