. Jaguar Retains The Number One Position For The
Second Consecutive Year In 2005 J.D. Power And Associates SSI Study
Photo: Jaguar
Jaguar XJ
IRVINE, Calif. - Jaguar has
maintained its number one position in the 2005 J.D. Power and Associates
SSI (Sales Satisfaction Index) Study for the second consecutive year. Last
year Jaguar tied for first place, but in the latest study it now owns the
first position alone. The Jaguar brand performed particularly well in the
areas of 'salesperson experience' and 'paperwork/finance process'.
"Placing at number one
for the second consecutive year is a true testament to the excellent
service our dealers provide," said Mike O'Driscoll, president, Aston
Martin Jaguar Land Rover North America. "The results reinforce our
continuing commitment to delivering a wonderful purchase and ownership
experience. Our dealers make the purchase of a Jaguar just as pleasurable
as driving one of our cars."
The SSI Study is based on
responses from more than 37,000 new-vehicle buyers who purchased their
vehicles in May of 2005, and measures the quality of the customer's new
vehicle purchase experience.
Jaguar's ranking in this
latest study, follows consistent improvement in other recent J.D. Power
and Associates studies. For example, in the 2005 Initial Quality Study,
Jaguar moved up to second place and maintained its position as the
highest-ranked European car manufacturer for vehicle quality and
dependability.
From its beginning as a
manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to
become one of the world's premier manufacturers of luxury sedans and
sports cars and with that, one of the most recognized commercial brands.
The company's vision is simple: To produce beautiful fast cars that are
desired the world over. The company operates two manufacturing plants in
the United Kingdom and is fully engaged in environmental programs,
community work and brand awareness exercises such as motor sport.
