Leverkusen - One of the major
technological advances of the third-generation Mazda MX-5 roadster isn't
to be found under the bonnet, but at the repair shop. It's the Digital
Service Record (DSR) system, available with the Mazda MX-5 for the first
time.
The system was originally
introduced in Europe earlier this year with the launch of the Mazda5
compact van. The extra efficiency it brought to Mazda service workshops,
and the convenience it delivered to Mazda5 customers, ensured its
acceptance and success amongst dealerships and Mazda5 owners alike.
The DSR system allows the
repairer to maintain a complete service history in a secure, centralised,
digital database. Every time a service or repair is carried out, the
database is updated and the customer is given a hard copy printout for his
or her records.
Compared with the current
system using traditional service booklets, Mazda's DSR has a number of
advantages for MX-5 owners. For example, conventional booklets may not
allow adequate recording of extended service items, such as cabin air
filter renewal. By using the DSR database, the job can be tracked
accurately - avoiding duplication of work and saving money for the
customer.
It's also easier to spot any
gaps in the servicing, so they can be remedied quickly. And when the time
comes, it may be possible to obtain a higher resale price for the vehicle,
as potential buyers will have a detailed service history that is truly
comprehensive and completely genuine.
"Our Digital Service
Record system makes it easier for our customers to own a Mazda MX-5,"
said Jorgen Olesen, Vice President for Customer Service and Logistics at
Mazda Motor Europe. "DSR is a leading-edge service documentation
process that will see an end to lost service booklets or missing details.
Now a complete digital service history of each car is held at a central,
secure location. This means greater convenience for the customer, greater
efficiency from the repairer and peace of mind for current and potential
future owners."
The all-new, third-generation
Mazda MX-5 roadster with the DSR system is another example of innovative
and successful technology from Mazda. And this will continue as DSR is
rolled out with each new Mazda vehicle - taking Mazda closer to its goal
of being the best in Europe for customer satisfaction.
