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March 09, 2005
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This Week:

• HUMMER Enhances Warranty Coverage On 2006 Models

• Chrysler Group Launches Production of New Jeep® Grand Cherokee at Magna Steyr in Austria

• Scion to Unveil All-New Concept Vehicle at 2005 New York International Auto Show

• Ford SAV Concept Targets New Market Niche, Signals Fresh European Design Direction

• Rocky Mountain Editions of the Jeep® Grand Cherokee, Liberty and Wrangler are Ready for Spring

• BMW Group Increases SALES BY 7% IN FEBRUARY

• Model Changeovers and Delivery Delays Impact Mercedes Sales in February

• Carl-Peter Forster Named Chairman, Jan-Ake Jonsson Managing Director of Saab Automobile

• William Clay Ford, Sr. to Retire from Ford Board

• The new BMW K1200 R

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The new BMW K1200 R

UK market positioning for the new BMW K1200 R

Photo: BMW

Munich - The new K1200 R roadster is a muscle bike that owes its allegiance to nothing that has gone before. It is not a replacement for any other machine and represents a revolution in the unfaired bike sector. It has power and styling not previously associated with BMW Motorrad and is yet another 'new generation' model in the BMW range to change people's perception of the brand. BMW's most powerful and aggressively-styled naked street bike, the 163bhp K1200 R has been uncompromisingly devised for road riding. Equipped with the same engine (and digital motor electronics) as the formidable K1200 S superbike, the new roadster delivers corresponding levels of comfort, ride quality, safety, and environmental consideration.

Visually, the K1200 R copies nothing and leads everything. The roadster's aggressive aesthetics are a synthesis of world-leading aerodynamics and original thinking. But they are practical too. The level of performance achieved by the K1200 R would be pointless without the capability to sustain it.

A motorcycle that delivers such outstanding performance must also be safe, and the K1200 R is one of the safest machines available. A low centre of gravity ensures remarkable manoeuvrability at slow speeds and less 'edgy' handling at high speeds. Sports Integral ABS and Electronic Suspension Adjustment options ensure that the roadster requires less rider input than its contemporaries. Despite its substantial power output, the K1200 R's safety features attract favourable rates from BMW Insurance. This is backed by the industry's most comprehensive after-market support and a vast array of options and accessories.

The innovative roadster's all-round capabilities have also inspired an exciting new one-make race series - the BMW Motorrad Power-Cup - which will replace the hugely successful BoxerCup on this year's European tracks in support of MotoGP.

The K1200 R is a road bike without compromise, and is destined to attract considerable conquest sales. It will be in Motorrad dealerships from June 2005 at £9,190 on the road.

(March 08, 2005)