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March 02, 2005
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This Week:

• Dodge Reveals Global Concept Car

• New Hummer H3 Arrives In Europe

• World premiere of Toyota AYGO at the Geneva Motor Show 2005

• BMW Kicks Off Series Production At The Leipzig Plant

• Honda Unveiled Civic Concept at The Geneva Auto Salon

• Maybach Super-Luxury Brand Launches 57 S Model

• Land Rover's Record February Sales Driven By The All-New LR3

• Strong Demand for Porsche Sports Cars in North America

• Nissan Plans Fourfold CVT Increase Over Three Years

• Head of Mercedes Car Group Dr Eckhard Cordes Announces That the Diesel Particulate Filter is to be Made Standard Equipment

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World premiere of Toyota AYGO at the Geneva Motor Show 2005

Geneva - AYGO, Toyota's latest model, aims to bring a new level of superior quality to the sub-B segment. The biggest area in the stand is dedicated to AYGO and Toyota wants visitors to fully experience the philosophy behind this model. Besides a wide range of AYGOs displayed in the Ice Blue and Anthracite Grey colours, a taste of urban dynamism is brought by the AYGO DJ, where a liveperforming DJ plays the latest rhythms in house, dance and techno.

In addition, there are also three AYGO Create. Toyota has invited 10 young talented graphic designers to express their views on urban dynamism by decorating the body of a Toyota AYGO.

Urban dynamism for the new generation

• The AYGO name symbolises freedom and mobility

• To be produced in Czech Republic, with a capacity of 100,000 units per year

• Designed under Toyota's 'Vibrant Clarity' philosophy, capturing aspects of Japanese culture

• Modern audio CD player includes a connection for external music devices

• Enhancement packs are available to make the AYGO more personal and special

• Superior quality safety equipment available, featuring 8 airbags and seatbelt warning system

• Large content of high-tensile steel used in the bodyshell

• The new 1.0 VVT-i 3-cylinder petrol engine

• The most powerful and 'torquiest' 1.0-litre around

• The lightest production car engine available on the market

• Class-leading for fuel consumption and CO2 emissions

• Multi-mode Manual Transmission is available as an option

• The new AYGO is also cheaper to run and easier to repair than rivals

Urban living requires a certain kind of car that is both practical and easy to park, yet offers a unique, dynamic drive as well as a trendy design. Toyota's brand new AYGO offers all this in a stylish and eco-friendly package. Only 3405 mm long, 1615 mm wide and 1465 mm high, the AYGO is the smallest Toyota ever for Europe.

Photos: Automotive Intelligence

Its name stems from a combination of the two syllables 'I' and 'go', to symbolise freedom and mobility. The AYGO offers independence for a new European generation. This refers to the type of active and urban individual who likes to just get up and go, taking full advantage of an environment where borders and distances are practically inexistent. Plus, it offers a quality superior to any other car in the sub-B segment. In short, AYGO is about easy, yet dynamic, urban mobility.

The AYGO marks a new approach for Toyota at several levels. It has the potential to attract customers who are younger than the average Toyota buyer. This explains why Toyota expects 80% to 90% of the AYGO customers to be new to the brand. "We see a very positive mutual relationship between AYGO and the Toyota brand", notes Andrea Formica, Toyota Europe's Vice-President of Sales & Marketing. "AYGO brings emotional attributes to Toyota's rational values of superior quality, durability and reliability. The 'AYGO by Toyota' logo featured at the Toyota stand and to be used at dealerships throughout Europe visualises this powerful combination".

(March 2, 2005)