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June 22, 2005
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Eleven Countries Meet or Exceed Sales Objectives in May at Mazda Motor Europe

  • Russia sets May record for volume

  • Italy and Spain achieve record market shares

  • Mazda Scandinavia sales up 41 percent

  • Mazda3 top-selling model for the month, up 42 percent

Leverkusen - Mazda Motor Europe sold over 21,000 vehicles last month during a period that saw the industry decline by 1.3 percent across Europe. Eleven individual markets met or exceeded their monthly sales objectives.

Leading the way were four markets that had record performances. Russia set a new single month record for volume with sales up 247 percent over last May and a projected market share of 3.6 percent. In Italy, the Mazda brand had a record May for market share, at 1 percent for the month, and in Spain sales were up 17 percent compared to last May with a 0.8 percent market share equalling the record set last May and recording its best May for volume. Greece increased sales by nearly 10 percent with sales volumes representing the best May in 13 years.

Other individual markets achieving excellent results were Denmark, up 76 percent, Norway where sales were up 25 percent and in Sweden, up 12 percent compared to last May. These three countries form the Mazda Scandinavia organization, which increased sales by 41 percent compared to last May. Mazda's market share in the region is projected to be 2.2 percent, up 0.6 percentage points on last May. In Ireland, 11 percent more Mazda vehicles were sold this May compared to last. Also reporting good results were France and the Czech Republic, each of which increased sales by 2 percent compared to last May.

 

Mazda3 was Mazda Motor Europe's best-selling model by volume last month, with nearly 8,000 units sold, up 42 percent compared to last year with a segment share projected at almost 3 percent. Mazda6 sales continued to be strong, with volume of well over 7,000 units for the month and a projected segment share of 4.5 percent. Mazda's adventure vehicles also had outstanding months, with Mazda Tribute sales up 131 percent and the Mazda B-Series pickup up 35 percent compared to last May. Mazda RX-8 and MX-5 continued the Mazda brand's prominence in the sports non-premium segment with a combined segment share predicted to be at almost 19 percent.

(June 14, 2004)


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