. Porsche Celebrates Production Landmark at Leipzig
Plant
100,000th Cayenne Rolls
off Production Line; Capacity Utilization Still at Maximum
Photo: Porsche
The
100,000th Porsche Cayenne -- a 2006 Cayenne Turbo -- rolled off the line
at Porsche's assembly plant in Leipzig, Germany, during a June 7 ceremony
to commemorate the milestone.
ATLANTA - Dr. Ing. h.c.F.
Porsche AG, Stuttgart, today celebrates a production milestone a little
earlier than expected: The 100,000th Cayenne, a Turbo model finished in
"Prosecco" metallic paint, rolled off the production line at
Porsche's Leipzig plant. "You are proving that we can build excellent
automobiles in Germany at competitive prices that people want all over the
world," said Michael Macht, Production and Logistics Director for
Porsche AG, speaking to the 400 employees in the Leipzig plant. "No
one in the industry believed that we could achieve this level of
success."
The Leipzig plant opened in
August 2002. Porsche originally estimated unit sales of 25,000 vehicles
annually. However, since its launch in December 2002, demand for the
Cayenne has exceeded expectations. In the 2003/2004 fiscal year, Porsche
sold nearly 40,000 vehicles worldwide. Porsche will reach the same volume
in the current financial year. "We are operating at maximum capacity.
And demand is showing no sign of slowing down," said Macht.
North America is still the
key market for the Cayenne, where Porsche sells approximately 40 percent
of the luxury sport utility vehicles. Porsche Cars North America sold
17,457 Porsche Cayennes in fiscal year 2003/2004 and is on track to finish
the current fiscal year, which concludes July 31, at the same level.
Thanks to the Cayenne, Porsche is also recording its highest growth rates
- at times running to triple digits - in China, Russia, Latin America and
Southeast Asia, as well as countries in the Middle East.
