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American Suzuki Shows Full Line, Including All-New 2006 Grand Vitara

Plus Head-Turning 'Suzuki Live Series' Concept Vehicle at Central Florida International Auto Show


Photo: Suzuki

Grand Vitara

BREA, Calif. - American Suzuki Motor Corporation (ASMC) arrives at the 2005 Central Florida International Auto Show at a unique time in its 20-year history selling cars and SUVs in the United States. Sales growth, new-product introductions and customer and dealer excitement for the brand are at all-time highs.

Central Florida auto enthusiasts will be treated to an early look at Suzuki's comprehensive 2006 product line, given the arrival of the all-new, media-lauded Grand Vitara, which recently rolled into dealerships and offers innovative design, technology and numerous safety features. The new Grand Vitara delivers the capabilities buyers expect from compact SUVs both on-road and off-road. The 2006 Grand Vitara joins a diverse product line that now features a total of eight different body styles -- six cars and two SUVs.

In addition to Suzuki's full-line of vehicles on display at the show, Suzuki showcases one of its "lifestyle activity vehicles." With the moniker "Sea," the eye-catching vehicle embodies Suzuki's new "Way of Life" brand campaign -- products designed for life enthusiasts.

 

 

 

"With the all-new Grand Vitara now in showrooms, Suzuki expects to draw even more first-time Suzuki customers into dealerships, further increasing the company's growth in the U.S. market," said Koichi Suzuki, president of ASMC Automotive Operations. "With innovative new models and the commitment of America's #1 Warranty, American Suzuki rolls into auto show season poised for an impressive 2006 campaign."

Year-to-date sales of Suzuki cars and SUVs in the United States through November 2005 are up 10 percent over the same period last year. Exceeding consumer expectations for toughness, leading-edge styling and high-end features at prices well below the competition are the stand-out virtues the entire line demonstrates.

All 2006 Suzuki vehicles come in one highly equipped trim level, offering significant features and amenities for the money. Rather than selecting between the traditional base, mid- and high-end trim levels, buyers now have the option of selecting from various option packages to fit their needs. All Suzuki vehicles come with America's #1 Warranty, the industry-leading 100,000-mile, seven-year, fully transferable, zero-deductible powertrain limited warranty.

To explore the viability of alternative accessory packages for consumers, American Suzuki Motor Corporation (ASMC) has developed four vehicles to illustrate how its products play an integral part of consumers' lifestyles. The "Suzuki Live Series" concept vehicles personify Suzuki's recently introduced "Way of Life" brand campaign, as each vehicle has been specially designed for life enthusiasts, adventurers and thrill-seekers.

The vehicles coined "Sea" for active surfers; "Wave" for lake sports aficionados; "Blizzard" for snow sports enthusiasts; and "Dune" for off-road enthusiasts; will be on display at various auto shows and lifestyle and sporting events around the country.

"Sea" Forenza Wagon

To meet the likes and needs of surf sport adventure seekers, the "Sea" Forenza Wagon is designed to appeal to those who live a good portion of their active life in the water. The interior styling of the "Sea" matches the look and feel of recreational gear, and the exterior possesses subtle performance-based elements, including a custom air intake, front fascia, driving lights and rear quarter windowless panes. The "Sea" is equipped with a custom audio system with iPod compatibility and rear subwoofer, as well as in-car Internet access, allowing passengers to check surf conditions on the way to the beach. In addition, the "Sea" offers a handheld shower wand and ventilated wet gear storage and small gear compartments. Other features include a custom roof storage rack for surfboards, wetsuit dryer and SmartPass(TM) Pro biometric technology for locking/unlocking the doors.

All-new Grand Vitara Redefines Expectations for Compact SUVs

The unique frame design of the 2006 Grand Vitara combines the refined road manners of a car-based unibody SUV with the off-road strength of a body-on-frame design. The available shift-on-the-fly four-mode four-wheel-drive system and tough unibody construction, enhanced with a built-in ladder frame, deliver off-road capability while the fully independent suspension provides quiet comfort and control on roads and trails. The standard 185-horsepower, 2.7-liter, six-cylinder, 24-valve DOHC engine offers plenty of power for driving excitement.

The five-passenger Grand Vitara fits into the Suzuki SUV lineup just below the larger XL-7. The Grand Vitara comes in one trim level with three available equipment packages. The standard five-speed manual transmission and two-wheel drive starts at an MSRP of $18,999. The extensive list of standard equipment includes Electronic Stability Program (ESP(R))(1) (including traction control), anti-lock brake system (ABS) with electronic brake-force distribution (EBD), six airbags (including front and rear side-curtain airbags), power amenities and remote keyless entry.

Three optional packages (Premium, XSport and Luxury) heap on extensive upgrades, ultimately topping out at $24,399 for a Grand Vitara with Luxury Package and full-time four-mode four-wheel drive. There are two four-wheel-drive options available: full-time single-mode four-wheel drive and full-time four-mode four-wheel drive. A five-speed automatic transmission is optional.

(1) ESP is a registered trademark of DaimlerChrysler AG.

(Nov 23, 2005)


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