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August 03,
2005
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Infiniti's entry into the Korean market is part of the global expansion of the brand. Sales of Infiniti originated in the United States in 1989, where it has become one of the fastest growing luxury brands in recent years. Taiwan and the Middle East began selling Infiniti vehicles in the past few years. Following Korea, Infiniti will launch sales organizations in Russia, China and ultimately Japan. "We're excited to be part of the effort to make Infiniti a globally recognized luxury brand," said Kenneth Engberg, president and chief executive officer, Nissan Korea. "We will be bringing to Korean luxury buyers not only our outstanding lineup of luxury performance vehicles but also our world-renowned level of customer service known as the Infiniti Total Ownership Experience." Engberg was joined at the launch and grand opening celebration by a number of Nissan and Infiniti global executives, including Nissan Motor Co., Ltd. (NML) Chief Operating Officer Toshiyuki Shiga, NML Executive Vice President Carlos Tavares and Vice President and General Manager, Infiniti North America, Mark Igo, all of whom participated in a media panel at the dealership. The new Infiniti showroom in Gangnam, operated by SS Motors, is the first Infiniti dealership in the world to incorporate the new Infiniti Retail Environment Design Initiative (IREDI) design standards - as well as being the world's first six-story vertical design. "The IREDI program, which was created in conjunction with the design and brand strategists Lippincott Mercer, sets a new, dynamic global dealership design standard for Infiniti retailers around the world," said Igo. "Infiniti dealers in the United States will be the next to implement the IREDI program starting next year and we expect it to enhance our already high standards of customer satisfaction through its luxury-oriented service features." Among the highlights of the new Gangnam, Korea dealership are a first floor reception area and lounge - much like the lobby of a luxury hotel - and an inside vehicle delivery space. The second floor features another lounge, Infiniti gallery and customer communications space, while the fifth and sixth floors offer vehicle display areas and consulting rooms. The third floor is a parking area for pre-delivery of customer cars and the fourth floor is utilized for office space. A dedicated vehicle service center is located in the basement of the building. An indoor lift connects each level. Additional new Infiniti dealerships are nearing completion in Seocho (September opening) and Busan (December opening). A fourth point will be opened in the Bundang region. (July 28, 2005)
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