. PGA Tour Golfer Davis Love III Signs Three Year Deal
PGA tour
golfer Davis Love III has signed a multi-year sponsorship
deal with luxury automaker Acura. The sponsorship was announced
at the Honda Classic PGA tournament held in Palm Beach Gardens,
Florida. This is the first time Acura has endorsed a professional
golfer and the first automotive sponsorship deal for Love.
Under the terms of the contract, Love will be involved in
Acura's regional advertising, marketing campaigns, and appear
at corporate events. Love will also wear an Acura logo on
his left sleeve at tournaments.
"We are excited
about the opportunity to sponsor Davis Love III and look forward
to working with him over the next three years," said Dick Colliver,
executive vice president, sales. "Davis is a top performer and a
winner, the qualities the Acura brand stands for."
Davis Love III
has been a leading PGA Tour pro for almost twenty years and is currently
ranked ninth in the world golf standings. He has racked up 18 career
PGA tour victories, including two PGA Players Championships and
a PGA Championship.
"I am thrilled
to formalize my relationship with Acura and honored that they have
selected me as their first professional golfer for sponsorship,"
said Love. "I look forward to working with them over the next three
years and of course, to driving an Acura."
