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.February 04, 2004
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Bangle Strengthens Design Teams Of The BMW Group

Photo: BMW
 

BMW Group Director of Design Christopher Bangle and the department heads of BMW Group design studios (from left to right): David Robb, Adrian van Hooydonk, Ulf Weidhase, Ian Cameron, Gert Volker Hildebrand

Munich - The BMW Group has reorganized its development departments as it focuses more strongly on its BMW and MINI brands and Rolls-Royce MC. In the course of this new orientation, Christopher Bangle, Director of BMW Group Design, has also aligned the design area towards the various business areas of the BMW Group. Individual design studios have been set up for BMW and MINI and Rolls-Royce as well as for BMW Motorrad and BMW M. These new studios will now accompany the entire development process for new models from the first sketches to the start of production. They will receive support from cross-brand specialist departments responsible for strategic and technical tasks, for example model technology.

 

The heads of departments responsible up to now for the design of MINI, Rolls-Royce MC, BMW Motorrad and BMW M will head the respective brand design studios: Gert Volker Hildebrand (MINI), Ian Cameron (Rolls-Royce MC), David Robb (BMW Motorrad) and Ulf Weidhase (BMW M and Individual). A new yet familiar member of the team of Group Design Director Christopher Bangle is Adrian van Hooydonk who will head the BMW automobile brand studio. Until now Van Hooydonk was president of DesignworksUSA, the Californian design studio of the BMW Group.

An overview of the heads of the brand design studios of the BMW Group:

BMW Automobiles

Adrian van Hooydonk, 40, has been a designer at BMW since 1992 and president of DesignworksUSA, the Californian design studio of the BMW Group, since 2001. The Dutch designer developed the exterior design of the current BMW 6 Series and 7 Series among other projects.

BMW Motorrad

David Robb, 48, came to BMW as an exterior designer for automobiles and later headed the exterior design studio. In 1993 he took over as head of BMW Motorrad design.

BMW M and Individual

Ulf Weidhase, 51, came to BMW in 1988 and has headed the design team for BMW M Automobiles and BMW Individual.

MINI

Gert Volker Hildebrand, 50, has headed the MINI design team since 2000. Before this appointment he headed design teams at Volkswagen, Seat and Mitsubishi.

Rolls-Royce Motorcars

Ian Cameron, 53, came to BMW in 1992 as an exterior designer and among other things was project manager for the design of the 3 Series and the current Range Rover. In 1999 he was appointed the head of the newly-created design team of Rolls-Royce Motorcars.

(February 3, 2004)

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