MINI Cooper Most Appealing Compact Car For Second Year In A Row

.October 15, 2003
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MINI Cooper Most Appealing Compact Car For Second Year In A Row
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MINI Cooper Most Appealing Compact Car For Second Year In A Row

The 2003 J.D. Power And Associates (APEAL) Study Ranks MINI Cooper Highest in Segment

Photo: MINI/BMW

Woodcliff Lake, NJ - For the second year in a row, the MINI Cooper ranked highest in the Compact Car Segment in J.D. Power and Associates latest Automotive Performance, Execution and Layout (APEAL) Study. The study measures owners' delight with the design, content, layout and performance of their new vehicles.

MINI has been successful attracting buyers with a fun, unique design, including the cars' signature contrasting roof, and wheels pushed to the four corners. The wheels at the four corners, along with a responsive chassis, give MINI its go-kart-like performance - another appeal that has drawn customers to MINI. And customers have enjoyed the freedom to individualize the content of their MINI with every option offered a-la-cart.

"We are excited to have received this award", commented Jack Pitney, General Manager of MINI USA. "To receive this honor for the second year in a row since we launched 19 months ago is a true testament of how much delight owners are having behind the wheel of their MINIs."

The 2003 APEAL Study is based on responses from 102,975 new-vehicle owners. The study, now in its eighth year, is based on eight specific categories of vehicle performance and design that identify what consumers like and dislike about their new vehicles during the first 90 days of ownership. The areas are: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

(October 13, 2003)

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