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.August 06, 2003
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A crucial contribution here was made by the Porsche Cayenne, successfully introduced into the market last December. It represents a new benchmark in the premium sport utility vehicle segment and has already won itself a top place there in a short time. In the first half of 2003, there were 2,144 Cayenne S and Turbo vehicles registered in Germany. The Cayenne was therefore more than able to compensate for the decline in sales of the Model series 911 and Boxster, which were affected by the weak market conditions for sports cars: 3,568 units of the 911 were registered from January to June (minus 26 per cent compared with the same period for the previous year); and 1,855 units of the Boxster (minus 22 per cent). According to Bernhard Maier, Managing Director of Porsche Deutschland GmbH, "The Cayenne came at the right time and ideally complements our sports car range. Furthermore, from September we shall be expanding our sports car range in some attractive ways with additional versions of the evergreen 911, such as the Turbo Cabriolet, the Carrera 4S Cabriolet and the GT3 RS. With the boost from the Cayenne taking us forward and the new 911 versions, we are very confident for the second half and have a good chance of beating 2002, our best ever year in the history of Porsche Deutschland." (July 31, 2003)
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