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November 27, 2002
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MINI USA Expands Personalization - Accessory Items Now Parts Of "Build-Your-Own" Configurator On MINI USA.COM

 


Woodcliff Lake, New Jersey - MINI customers can now build their ideal car online with a new web configurator that features not only every MINI color and option but is also integrated with the complete range of MINI accessory items. A first for an OEM website, customers can now specify, view and price their "Dream MINI" - fully accessorized. So if your MINI of choice is electric blue with a roof decal, bonnet stripes, and an aero kit, check it out at www.miniusa.com

The Build-Your-Own section on www.miniusa.com includes an innovative feature where customers can further personalize their MINI by selecting from over 60 accessory items. The feature is seamlessly integrated into the site's "build-your-own" section The site displays the car with the item "virtually installed" and adds the accessory price (not including installation) to the estimated cost of the vehicle.

MINI offers over 250 options that can be configured in literally millions of different ways (remember your math factorials?). By adding MINI accessories to the configurator, MINI USA now allows customer to easily view and choose their favorite accessories and lets them see their individualized MINI before purchase. Jack Pitney, general manager of MINI USA said: "We think it's great that with this new web feature, customers can specify and price accessories for their one-in-a-million MINI."

(November 22, 2002)

 


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