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News of April 03, 2002

PSA Peugeot Citroën Tests France's First Virtual Reality Facility for Industrial Applications

As part of its vehicle design process, PSA Peugeot Citroën has been testing since 1 March 2002 a new immersive virtual reality facility equipped with leading-edge technologies. .

Photo: PSA

Paris -The facility, the first of its kind ever built in France for industrial applications, offers the potential for devising new ways to shorten vehicle development cycles and control costs, while fostering greater creativity.

Known as MOVE™, the facility is a cube-shaped room developed in partnership with the Institut Image in Chalon sur Saône, the virtual reality laboratory of the Ecole Nationale Supérieure d'Arts et Métiers (ENSAM). It is equipped with video projectors, a supercomputer for real-time image processing, stereoscopic glasses, a three-dimensional sound system and a navigation system to create the illusion of total immersion in a virtual environment.

The facility features a unique architecture that can be reconfigured into multiple layout arrangements. It will allow designers to test solutions with a minimum of physical prototyping and to rapidly validate working assumptions.

Instead of employing traditional head-mounted virtual reality displays that tend to isolate the user from other team members, MOVE™ enables the total immersion of groups of three to five people in the same virtual environment. This capability represents an advantage for car design projects, which usually require the collaboration of multidisciplinary teams.

PSA Peugeot Citroën is currently assessing the MOVE™ system in partnership with ENSAM for a period of one year. The objectives will be to measure the system's technical and cost benefits and to explore how designers, and especially vehicle stylists and architects, can use it to optimize their work.

Should the project yield promising results, the Group would also like to be able to quickly integrate the technology into the design process used at its future Design Center at Vélizy (greater Paris).

(March 20, 2002)

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