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News of  July 25, 2001

Toyota Motor Sales de Mexico to Begin Sales During Second Quarter of 2002

Mexico City - Toyota Motor Sales de Mexico will start sales, service and marketing operations of Toyota vehicles in this country during the second quarter of 2002, once the initial dealer network is established.

"By the second quarter of 2002, at the latest, Mexican consumers will be able to benefit from the quality, safety and service for which Toyota vehicles are known all over the world," affirmed Jose Luis Sanchez Andion, general director of Toyota Motor Sales de Mexico. "With this announcement Toyota confirms its genuine interest and solid long-range commitment to the Mexican market," he added.

The Mexican executive also announced that through its participation at the Auto Show Mexico in December 2001, Toyota will be one of the most anticipated attractions of this important automotive event in Mexico.

Toyota vehicles will be available for Mexican consumers through a dealer network that will be established in the main cities of the country. This dealer network, which the company is still defining, will be the foundation for the high value service and technical support that characterizes Toyota around the world.

Toyota Motor Sales de Mexico was established on May 2001 to start planning the sales, marketing and service operations of Toyota vehicles in the country. Toyota has entered into an agreement with Autos Especiales de Mexico, S.A. de C.V. (AESA), to import vehicles using export credits accumulated by manufacturing affiliates and suppliers of Toyota in Mexico, such as Denso Mexicana and Aisin Mexicana, which manufacture parts such as instrument panels, door locks and other components for the North American auto industry.

Toyota-affiliated manufacturing companies currently employ approximately 2,300 Mexicans.

(July 16, 2001)

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