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News of  February 28, 2001
.

Porsche opens sales agency in the Chinese capital 

China opens its doors for Porsche sports cars

Stuttgart/Beijing - Dr. Ing. h.c. F. Porsche AG, Stuttgart, now also has an official sales agency in the capital of the People's Republic of China. Opening ceremonies took place for the new Porsche showroom in the centre of Beijing. The "Porsche Centre Beijing" is accommodated in the ground floor of the "Beijing-Tower" on Chang An Avenue, which is the main traffic route through the Chinese metropolis. The building is located very close to the "Forbidden City" and is only steps away from Tiananmen Square. 

This agency is run by the Porsche importer Jebsen & Co. Ltd., Hong Kong, which has been a sales partner of the Stuttgart-based car manufacturer for 46 years. Porsche Sales Director Hans Riedel and Chairman Hans-Michael Jebsen had already signed a corresponding representation contract on 18 January 2000 in Hong Kong. It is planned for the Porsche Centre Beijing to sell significantly more than 50 Porsche sports cars by the end of next business year 2001/2002 - as many cars as are driving on China's roads today, according to unofficial estimates. 

The opening of the second Chinese sales representation after Hong Kong is a important step in opening up China as a future market for Porsche. In Hong Kong alone, 142 Porsche sports cars were sold during the last business year. It is planned to establish further Porsche Centres in Shanghai and Guangzhou in the medium term. 

(Feb. 15, 2001)

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