News of April 18, 1999
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gets a lift in 'Never Been Kissed'
|DETROIT, April 12, 1999-- Buick's full-size LeSabre plays a prominent role
as Drew Barrymore's car of choice in the Fox 2000 Pictures film, "Never Been
Kissed," which is now playing in theaters nationwide.
"This is a key product
placement for LeSabre because it puts our brand squarely in front of a younger and more
mainstream audience," said Tom Jump, Buick's director of advertising.
Buick LeSabre 2000 Limited
|In the film, Barrymore plays Josie Geller, a bright,
25-year-old copy editor at the Chicago Sun-Times. She yearns to be a reporter and her
dream becomes a reality when she is assigned to go undercover at a local high school to
report on today's teenagers. Suddenly, the former high school nerd -- now eight years
senior to the oldest pupil in the class -- must figure out her story while reliving her
horrific adolescence and negotiating high school's social and emotional land mines.
where does Buick fit in all this teen-age angst? Josie drives a 1998 Buick LeSabre, which
is a respectable car for an up-and-coming young professional but would be a dead giveaway
in her undercover assignment. The car is prominently featured in a scene in which she
trades it for a clunker owned by her brother Rob, who works at a Tahitian-themed mail
outlet. Rob is played by David Arquette, who starred in the teen thrillers
"Scream" and "Scream 2."
In the scene, Josie points out that her car is a Buick LeSabre as she tries to convince
her brother to make the trade. In a later sequence, the car is seen sporting the logo of
the mail outlet as Rob drives by listening to music.
Appealing to a wider audience is one of the goals for the LeSabre, which was completely
redesigned for the 2000 model year and is now in dealer showrooms. LeSabre, America's
best-selling full-size sedan for the past seven years, has posted more than one million
sales in the past eight years.
The all-new 2000 LeSabre features the roomy comfort of a six-passenger premium sedan,
smooth power provided by a 3.8-liter 3800 Series II V-6 engine, a stronger body structure
and classic styling.Placement of the LeSabre in "Never Been Kissed" was handled
by UPP Entertainment Marketing of Burbank, Calif. The film opened April 9.
|The new Porsche 911 GT3
accelerates to 100 km/h in a mere 4.8 seconds, then reaching the 200 km/h-mark in another
11 seconds. It subsequently continues progressing at this pace all the way to its top
speed of 302 km/h or 187 mph. Proving its abilities on Nürburgring, the GT3 has already
set up a new lap record for production cars, completing an entire lap on the northern
circuit in just 7:56 minutes.
|Designed and built for very sporting, agile handling, this new Porsche
sportscar literally hugs the road while ensuring a forgiving response and remaining easy
to control even in extreme situations. The 3.6-litre power unit is a further development
of the six-cylinder horizontally-opposed boxer engine already featured in the 911 GT1,
developing up to 370 Newton metres (273 lb-ft) of torque transmitted to the rear wheels
via a six-speed manual gearbox. Maximum output at 7200 rpm is 265 kW or 360 bhp.
The brake system has been appropriately enhanced on all four wheels featuring reinforced
four-piston monobloc fixed callipers with compensation of uneven wear and perforated,
inner-vented brake discs increased in diameter to 330 mm or 13.00". As a result, the
GT3 offers even better deceleration and stopping power than the 911 Turbo (993).
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