Automotive Intelligence

News of  April 18, 1999

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LeSabre gets a lift in 'Never Been Kissed'
DETROIT, April 12, 1999-- Buick's full-size LeSabre plays a prominent role as Drew Barrymore's car of choice in the Fox 2000 Pictures film, "Never Been Kissed," which is now playing in theaters nationwide.

"This is a key product placement for LeSabre because it puts our brand squarely in front of a younger and more mainstream audience," said Tom Jump, Buick's director of advertising.

Buick LeSabre 2000 Limited

Buick LeSabre 2000 Limited

In the film, Barrymore plays Josie Geller, a bright, 25-year-old copy editor at the Chicago Sun-Times. She yearns to be a reporter and her dream becomes a reality when she is assigned to go undercover at a local high school to report on today's teenagers. Suddenly, the former high school nerd -- now eight years senior to the oldest pupil in the class -- must figure out her story while reliving her horrific adolescence and negotiating high school's social and emotional land mines.

So where does Buick fit in all this teen-age angst? Josie drives a 1998 Buick LeSabre, which is a respectable car for an up-and-coming young professional but would be a dead giveaway in her undercover assignment. The car is prominently featured in a scene in which she trades it for a clunker owned by her brother Rob, who works at a Tahitian-themed mail outlet. Rob is played by David Arquette, who starred in the teen thrillers "Scream" and "Scream 2."

In the scene, Josie points out that her car is a Buick LeSabre as she tries to convince her brother to make the trade. In a later sequence, the car is seen sporting the logo of the mail outlet as Rob drives by listening to music.

Appealing to a wider audience is one of the goals for the LeSabre, which was completely redesigned for the 2000 model year and is now in dealer showrooms. LeSabre, America's best-selling full-size sedan for the past seven years, has posted more than one million sales in the past eight years.

The all-new 2000 LeSabre features the roomy comfort of a six-passenger premium sedan, smooth power provided by a 3.8-liter 3800 Series II V-6 engine, a stronger body structure and classic styling.Placement of the LeSabre in "Never Been Kissed" was handled by UPP Entertainment Marketing of Burbank, Calif. The film opened  April 9.


The new Porsche 911 GT3
The new Porsche 911 GT3 accelerates to 100 km/h in a mere 4.8 seconds, then reaching the 200 km/h-mark in another 11 seconds. It subsequently continues progressing at this pace all the way to its top speed of 302 km/h or 187 mph. Proving its abilities on Nürburgring, the GT3 has already set up a new lap record for production cars, completing an entire lap on the northern circuit in just 7:56 minutes.

Porsche GT3

Designed and built for very sporting, agile handling, this new Porsche sportscar literally hugs the road while ensuring a forgiving response and remaining easy to control even in extreme situations. The 3.6-litre power unit is a further development of the six-cylinder horizontally-opposed boxer engine already featured in the 911 GT1, developing up to 370 Newton metres (273 lb-ft) of torque transmitted to the rear wheels via a six-speed manual gearbox. Maximum output at 7200 rpm is 265 kW or 360 bhp.
The brake system has been appropriately enhanced on all four wheels featuring reinforced four-piston monobloc fixed callipers with compensation of uneven wear and perforated, inner-vented brake discs increased in diameter to 330 mm or 13.00". As a result, the GT3 offers even better deceleration and stopping power than the 911 Turbo (993).

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