Automotive Intelligence

News of  April 5, 1999

(the  HANDAR4.GIF.gif (182 Byte)  will lead you to the full article)                             Page 3 of 5


 


General Motors and Shanghai GM Announce North American Export Purchase
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SHANGHAI, People’s Republic of China, March 31. 1999 -- Shanghai GM (SGM) and General Motors (GM) today signed an agreement in which SGM will purchase US$400 million worth of vehicle component sets from GM’s North American Operations. Shanghai GM is the 50/50 joint venture company between Shanghai Automotive Industry Corporation (SAIC) and GM.

The signing ceremony was witnessed by US Secretary of Commerce William M. Daley and Shanghai Vice Mayor Jiang YiRen. The agreement was signed by Mr. Hu Mao Yuan, Vice President, SAIC and President, SGM and Lawrence B. Zahner, Jr., President, GM China Group.

Endorsed by Shanghai’s Planning Commission, the agreement calls for General Motors to import to China 52,000 sets of W- car and its derivative components, which will be required after partial localization. The component sets will be used in the year 2000. This purchase is in addition to the component sets which were previously purchased for the 1998 and 1999 calendar years, and resulted in $200 million in exports from North America to China.

 

HANDAR4.GIF.gif (182 Byte)  Cadillac Evoq Featured in Giant Times Square Ad
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NEW YORK, March 31, 1999 – In yet another nontraditional marketing move, Cadillac is going to Times Square with a new outdoor advertising spectacular that features bold views of the Evoq luxury roadster concept car.

Cadillac Evoq in Times Square

The three-dimensional Evoq billboard joins a series of bold statements by Cadillac, including using George Thorogood’s "Bad to the Bone" song in Escalade advertising, and new, hip Catera commercials. Cadillac already has featured the Evoq concept car and Evoq-based Le Mans race car in full page print ads in national newspapers.

The Times Square display, located at the corners of 47th Street, Broadway and Seventh Avenue, is a wrap-around display composed of one head-on view and two profile shots of Evoq. Above the three separate shots of the concept car are three more billboards with the Cadillac wreath and crest emblem along with a series of icons that symbolize Cadillac’s fusion of art and science in its products and services.

 

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