MINI: The MINI in Paris 2000

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The new MINI is being manufactured on one of the world's most modern and advanced production systems at the BMW Group plant at Oxford - the result of a £230 million investment programme at the factory.

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MINI Stars in "The Italian Job"

MINI in "The Italian Job"

MINI, the 2003 North American Car of the Year, will join a stellar cast that includes Mark Wahlberg, Edward Norton, Charlize Theron, Jason Statham, Seth Green, Mos Def and Donald Sutherland, in Paramount Pictures’ film, “The Italian Job,” opening nationwide May 30th.

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MINI: The MINI in Paris 2000

One of the sensations in Paris was the introduction of the new MINI COOPER. The stand was extremely crowded, when Prof. Milberg introduced this car targeted "for a young audience". The discussion afterwards focused very much around the question, of how BMW will position this former Rover brand icon in the market and about volume forecasts.

The whole management team was present to introduce the car. The pictures below : (left) Prof. Milberg, Dr. Panke and the managing director of the MINI plant in Oxford, Dr. Dies pay attention to the questions raised from the audience. (Right) Dr. Goeschel explains the car's concept to the journalists.

all photos: Automotive Intelligence

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