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Toyota.Frontpage    Toyota Management     Toyota Manufacturing     
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Toyota : The Paris Showroom Concept

Internet Cafe in the Tota showroom

Toyota: Cars will not be sold at this new French attraction on Champs-Elysées, whose main target is to be a messenger of the new Toyota-Feeling. With its new concept Toyota is targeting to the younger and also the female audience.

The main elements of the new showroom concept are

  • an Internet-café,

  • a bistro with international cuisine,

  • multimedia installations with interactive games,

  • video programs and

  • a Lexus-luxury-lounge.

 		  

The showroom entrance

The Entrance

In the entrance video installation welcome the visitor. The base floor is mainly exhibition of cars, historical cars and art installations. With some multi- media installations Toyota informs about its applied technologies

On the upper floor the Internet Cafe, the bistro and the Lexus lounge is located. Four computer-internet stations invite to surf the web or to manage your E-mails. When visiting the place, mainly young adults were crowding the stations. The bistro offers a broad, multicultural menu incl. Japanese Suhsi as well as French sandwiches.

The Lexus Lounge

The Lexus lounge

is a place of luxury and peace. Located behind the bistro comfortable chairs allow to relax and to have efficient business talks. 2 terminals present the Lexus.

Over the year several events are planned, for example, the cable TV station Paris Premiere will broadcast from the showroom on a regular basis. Artists are invited to design and install an holistic concept in the showroom. The artist will change on a 3 months basis.

The cost for showroom targets DM 10 mill. Toyota´s 2003 sales target  for Europe is 810.000 cars which means a European market share of 5%, an increase of 2%  from 1998.

 

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