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January /
February 2016
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New record year for Porsche with more than 225,000
delivered cars world-wide
Stuttgart - Dr. Ing. h.c. F. Porsche AG can look back on an extremely
successful fiscal year. With 225,121 vehicles delivered to customers
world-wide, the company achieved a new record in 2015, exceeding the
previous record of 189,849 cars in 2014 by 19%.
"The figures reflect the pulling power of our brand as well as the
appeal of our products which we have launched on the market in the past
few years," says Dr. Oliver Blume, Chairman of the Executive Board of
Porsche AG. "Focusing completely on the development, production and
sales of highly emotional sports cars is paying off." Despite this,
sales are only a secondary yardstick for success for Porsche. "What is
much more important for us are customer enthusiasm, return on sales and
secure jobs," says Blume.
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The 911 legend continues unabated. The sports car icon recorded an
increase over the previous year of 4% with just under 32,000 units
delivered. "This growth, even in a year in which the model was changed,
shows the immensity of fascination for the 911 on the markets," says
Detlev von Platen, Member of the Executive Board for Sales and Marketing
at Porsche AG. The new 911 series, with the 911 Turbo as the flagship
model, will be available on the European market at the end of January
2016. It will provide another boost and consolidate delivery figures to
a stable level. |
Clearly, the growth drivers are the SUV models and the best-seller is
the latest addition to the family. With more than 80,000 cars delivered,
the Macan became the most coveted Porsche already in the first year of
full availability. It is closely followed by the Cayenne (73,119 units).
Compared with the previous year, the Macan and the Cayenne achieved
two-digit growth figures.
Cayman sales rose slightly by 1%. The Panamera and Boxster models lagged
behind the previous year levels. The reason for this is the upcoming
model change from which Porsche is expecting renewed growth in 2016. In
future, the Boxster and Cayman models will be branded as the 718 model
series and will continue to merge both technically and optically.
For the first time, the strongest single market in 2015 was China where
Porsche delivered 58,009 vehicles. Compared with 2014, this was an
increase of 24%. In second place came the USA with 51,756 vehicles, a
growth of 10%. The European market grew by 24% to 75,354 units where
Germany is the strongest single market with a total of 28,953 vehicles
delivered (+21%).
Photo: Porsche
(21.1.2016)
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