 News of May 16, 1999
(the
 will lead you to the full article)
Page 2 of 6
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Buick
LeSabre Promotion offers Golf Course as Prize
|
| DETROIT, May 13, 1999 -- Problems with your golf game? Maybe it would help
to change the layout of the course. Or chain-saw the tree that's interfering with your
shot from the rough. Or even drain the water hazard. All of those things would be
possible if you just owned the course - and now you CAN if you win the grand prize in a
new Buick LeSabre promotion. It's not easy, but it's possible.
|
2000 Buick LeSabre Limited |
| The golf-themed promotion, named "LeSabre Winning Drives
Sweepstakes," runs from May 17 through June 30 and features Buick touring
professional and 1999 Ryder Cup Team Captain Ben Crenshaw. In an insert placed in a number
of mass-market and golf enthusiast publications, Crenshaw discusses how to achieve the
"perfect drive." He compares attributes of the perfect drive in golf - including
reliability and consistency - to the "perfect drive" of the 2000-model-year
Buick LeSabre. The insert also contains a "scorecard" that readers can take
to their local Buick dealers and compare to a display showing Crenshaw's scorecard. If the
scores match, the consumer wins one of a variety of golf-related prizes. Like all new
Buick promotions, game pieces (scorecards) are also available on the Internet at
www.LeSabre.com. Every scorecard is a winner. But if you want the golf course, the key is
to be one of the five grand prize winners, each of whom receives a trip for two to the
1999 Buick Open in August in Grand Blanc, Mich. Not only will they watch the tournament,
but they will shoot for a hole-in-one at the Buick Open's course, Warwick Hills.
If one of the finalists actually shoots a hole-in-one, he or she wins an 18-hole golf
course and a new 2000 Buick LeSabre. The five participants have reason to be accurate even
if they don't get an ace: if a hole-in-one is not made, the participant whose ball stops
closest to the hole wins the 2000 Buick LeSabre. Other prizes in the promotion include
golf clubs, Buick/Ben Crenshaw golf hats and sleeves of golf balls.
"Both Buick LeSabre and golf are about control, comfort and reliability with the
best equipment," said LeSabre Brand Manager Joseph J. Fitzsimmons. "This unique
promotion will definitely help create a lot of excitement and present our new LeSabre to
the public with maximum impact."
|
| Detroit, May 13, 1999 -- William Clay Ford, Jr. (L), Chairman, Ford Motor
Company, and Jacques Nasser, President and Chief Executive Officer, drove the TH!NK
electric city car into the Detroit Opera House for the 1999 Ford Shareholders Meeting
today. |
William Clay Ford, Jr. - Jacques Nasser
|
|
| Additional
shifts to cope with the high level of demand for BMW automobiles world-wide |
10.5.99 - World-wide demand for BMW brand automobiles- especially the models of the new 3
Series saloons that were launched in April 1998 - has reached extraordinary levels. From
April of this year, the second variant of the new 3 Series will also be available - the 3
Series coupé, which has also caused quite a stir in the market. For this reason, the BMW
Group and the Works Council have agreed to introduce additional production times in the
car plants, within the scope of the flexible working hours scheme. Ernst Baumann,
Member of the Board of Management of BMW AG responsible for Human Resources commented,
"Two elements have come together superbly well here: the high value put on our
products, on the one hand, and the flexibility of our workforce on the other. The first
element ensures that demand for BMW automobiles is pleasingly high, and the second is what
makes it possible to meet these market requirements properly. We should like to thank our
staff for their commitment and the Works Council for their understanding of the commercial
situation, which enables us to make use of the production plants at a higher than average
rate." |
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