Automotive Intelligence

News of  January 30, 1999

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HANDAR4.GIF.gif (182 Byte)    GM Outlines Global Automotive Strategy
DETROIT --In its annual global securities analyst conference, General Motors Corporation (GM) today reaffirmed its commitment to building on the strength of its newly formed, global automotive operations.

At the meeting, GM officials reviewed their priorities. "We're focusing on four key things," said GM President and Chief Operating Officer G. Richard Wagoner, Jr.:

  • Leveraging our capabilities as a single GM global automotive unit
  • Driving for stretch results
  • Pursuing goals with a sense of urgency
  • Product success around the globe

The four regional presidents of GM's automotive operations also echoed their commitment to drive stretch performance in their respective organizations and to build upon the recent success of well-targeted, new product introductions.

 

Jack Smith & G. Richard Wagoner, Jr.

"We're building on the foundation we put in place over the last few years as we implemented common processes and systems, shortened lead times for product development, and focused our product portfolios," Wagoner said. "We are now accelerating the pace and intensity of our initiatives, with special focus on new innovative product entries, in order to drive a higher level of performance in the marketplace and on the bottom line."

HANDAR4.GIF.gif (182 Byte)   Renault with a sales plus of  nearly 300,000 units in 1998
Paris, Jan. 16,1999 - Renault recorded its highest level of sales in 1998. It increased its sales volume by nearly 300,000 units compared to the 1997 figure, selling more than two million passenger cars and light commercial vehicles worldwide.

For the first time in 15 years, Renault should, according to provisional figures, be the best-selling marque in Western Europe, with Mégane scoring a notable success, moving up to the number two position in the European sales league for passenger cars. Sales were up sharply in most European countries, and Renault was also once again the number one car group in the French market, widening its market share by almost two percentage points. The company also made considerable progress on markets outside Western Europe. Thus Renault significantly improved its positions in Central and Eastern Europe, was the market leader in Turkey, and boosted its sales by 20% in the Mercosur. The substantial advance in Renault sales in 1998 was seen as a part of the Group's strategy of profitable growth.

Ford introduces Third Age Suit for Product Developers
BRENTWOOD, 7 January, 1999 -- How can young ergonomics engineers develop vehicles for customers who could be 30 years older than they are?

A need to better understand the special requirements of older customers led to Ford's breakthrough development of the "Third-Age Suit" in conjunction with the University of Loughborough.

The suit - which looks like a cross between a beekeeper's protective gear and a high-tech astronaut suit -- restricts the physical agility of Ford engineers in order to simulate driving capabilities of individuals often 30 years or more older than themselves. Ford development teams in both Europe and the United States are using Third-Age Suits in ergonomics research.

The Third-Age suit is made from materials that add bulk and restrict movement in key areas of the body such as the knees, elbows, stomach and back. Together with gloves which reduce the sense of touch and goggles that simulate cataracts, the Third-Age Suit gives engineers and designers a feel for the needs of an older generation as they design new vehicles.

>>>> Go for Ford

Ford´s Third Age Suit

  Is it a joke or a good idea? Ford in cooperation with Loughborough university introduced a third agwe suit, which should enable product developers to think and feel as their matured customers.

HANDAR4.GIF (182 Byte)  GM is producing the first car in Shanghai
After 18 months on December 17, 1998, the all new General Motors plant in Shanghai, China is finished. The plant, located in the Pudong district, is a joint venture of GM and Shanghai Automotive Industry Corporation (SAIC). Same as Eisenach (Germany), Rosario (Argentina) and Gliwice (Poland) the all new Shanghai plant is strictly built following Lean Manufacturing principles.

The workforce will be at 3,000 for 100,000 cars and 180,000 engines per year. Total investment was up to $ 1.5 billion.

wpeB.jpg (12022 Byte)

The Pudong plant comprises press shop, body shop, paint and assembly, as well as a powertrain manufacturing with engine and transmission production. Within a 550,000 sqm area 3 different cars, based on the Buick Regal, will be produced.

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