|CARSON, Calif. - Nissan North America, Inc., announced that
effective immediately, Debra Sanchez Fair, 39, will be promoted to the position of Vice
President, Corporate Communications. Sanchez Fair will be replacing Jason Vines who
recently left the company to pursue other business interests. Sanchez Fair will report
directly to Nobuo Araki, president, NNA. Sanchez Fair, a 17 year industry veteran, will
oversee all corporate communications activities for Nissan's North American operations,
including a staff of 22, with regional offices in Washington D.C. and Detroit.
government affairs function, previously reporting to Vines, will report to Ann Jennings.
Jennings is appointed vice president and general counsel, legal and government affairs.
Rob Strassburger, director of government affairs, will now report to Jennings along with
her existing legal staff reports. Jennings' legal experience and counsel on government and
industry issues is a strategic fit and provides consistent linkage to NNA's overall
industry communications efforts with key Washington D.C. influentials.
"The appointment of Debra Sanchez Fair will enhance and strengthen our already
capable and enthusiastic corporate communications team. Debra's solid public relations
background, including nearly 10 years at Nissan, will provide a seamless transition for
the corporate communications department," said Nobuo Araki.
Since joining Nissan in 1990 as corporate manager of Infiniti public relations, Sanchez
Fair has held several product and public affairs positions in the corporate communications
department. Most recently, as director of corporate communications, Sanchez Fair was
responsible for overseeing corporate public relations which included corporate public
affairs, corporate news, community relations and internal communications. Additionally,
she served as one of the key public relations advisors for NNA and its affiliates,
including Nissan Motor Company, Ltd. (NML) in Japan, Nissan Motor Manufacturing
Corporation U.S.A. (NMMC), Nissan Motor Acceptance Corporation (NMAC).
Sanchez Fair is a graduate of the San Francisco Academy, a graduate-level educational
program designed for those who manage the corporate communications function. Students at
the academy are chosen by chief public relations officers of participating Fortune 500
companies. Born in Okinawa, Japan, Sanchez Fair graduated from the University of Southern
California in 1982 where she earned a bachelor's degree in journalism, with an emphasis on
sports information/public relations. She currently lives in Southern Orange County,
Calif., with her husband and son.
(Feb. 16, 2000)