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Automotive Intelligence News

News of  February 15, 2000
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Ford Ranger Enters New Millennium in the Same Winning Style as the Last
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BRENTWOOD - The Ford Ranger maintained its market leadership as it entered the new millennium, claiming almost a third of the UK one tonne pick-up market.

The popularity of the Ford Ranger looks to be increasing from last year as sales for January were announced. The Ford Ranger's market share has increased upon last year to 29% (228 units), against a share of almost 25% from its launch in June until December 1999.
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Ranger_RHD

Ford Ranger

Photo: Ford

Ford Ranger has also been affected by the new VAT laws that came into being towards the end of last year. The Double-Cab and Super-Cab both meet the required 1000kg payload that is needed to qualify for the VAT exemption. In fact, the versatile Supercab offers a best in class payload of 1195kg and occasional rear seating, at only 300 more than its Regular Cab namesake.

Jeremy Spencer, Ford Ranger Brand Manager, commented on the success of the Ford Ranger: "The success of the Ford Ranger shows just how eagerly anticipated Ford's return to the pick-up market has been. Last year was a major plus for us with the Ranger doing so well and the signs so far this year show that it will be going from strength to strength."

Already this year the Ford Ranger has been receiving accolades from the commercial vehicle industry. The vehicle was recently voted top product in the Vehicle and Plant category by the readers of Professional Builder magazine. This award follows the What Van? Award for 'Best Pick-Up' claimed by the Ford Ranger in 1999.

To suit a variety of needs the Ford Ranger line-up offers three body styles: the Regular Cab, the versatile four-seat Super Cab, and the five seat Double Cab that offers the highest payload and loadbox length in its class. The Ford Ranger is the result of more than 70 years of Ford pick-up heritage. The Ford F-Series pick-up is the best selling vehicle of all time (27 million) and has been the top-selling vehicle in the USA for 16 consecutive years.

(Feb. 18, 2000)

 

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