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Automotive Intelligence News

News of  April 18, 2000
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Audi A6 steps up business in China / Expansion of exclusive sales network
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Ingolstadt - Business is booming for Audi in China: around 3,100 units of the Audi A6 produced locally in Changchun were sold in the 1st quarter of 2000. This is equivalent to an increase of more than 60 percent compared with the first three months of the previous year.

 

 

 Audi-A6

Audi A6

Photo: Audi

"The Audi A6 was launched on the Chinese market very successfully in January", declared Erich Schmitt, Group representative for China and Member of the Board of Management of AUDI AG for Purchasing. "Quality is of the same high standard offered by our German plants." Schmitt: "The A6 enjoys a unique status on the Chinese market, which gives it an outstanding starting position. The order books are consequently very full. We are planning to double sales compared with last year - and to increase our volume fourfold in the medium term."

In particular, the suspension and engine of the A6, the first premium model to be produced for the Chinese market, were adapted to Chinese needs. Its wheelbase was extended by 90 mm compared with the standard A6 saloon. This clearly increases the amount of space available to rear passengers. Four and six-cylinder engines are offered. In keeping with market requirements, the proportion of six-cylinder engines will be doubled this year compared with the previous year, and increased to more than two thirds over the next few years.

The Audi sales network is currently being expanded further in China. 37 exclusive Audi outlets alone are to be set up by the end of the year.

(April 14, 2000) 

 

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