The entire route is accompanied by the sculptural Silver Flow. The play of light creates dynamically fluid atmospheres in the room. The Silver Flow comprises over 400 individual slats which, arranged next to each other, add up to a length of over two kilometres. The new Mercedes-Benz show concept with the Silver Flow celebrated its premiere at the Mondial de l’Automobile in Paris in 2014. Through the flexibility of the slat structure the brand image can be adapted to the individual trade fairs with a high recognition effect.
Around 150 employees have been working for a year on planning and realising Mercedes-Benz's appearance covering more than 9000 square metres. Some 850 tons of steel, over 230 kilometres of cabling and some 4500 lights have been installed in the Festival Hall, for example.
When walking through the exhibition, visitors experience vehicles and services up close and personal. The Mercedes-Benz employees are keen to speak to them and are open to dialogue. It is not just in a large exhibition area on the theme of Mercedes me that the visitors are the centre of attention. From here they can also interactively become part of the media installation.
The live idea also shapes the on-stage showcasing. A camera technique familiar from sports and show broadcasts brings unexpectedly dynamic pictures to the media space. Coupled with vehicle movements, live participants and kinetic elements a new type of real-time showcasing is created.
(Sep 08, 2015)