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September 2013













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Exclusively Hybrid: Toyota at the Frankfurt Motor Show 2013

  • World premiere of the new Yaris Hybrid-R concept

  • Toyota Hybrid: 16 years old and already a world leader

  • Fuel Cell: next-step towards the ultimate zero-emission car

Brussels, Belgium - At 2013 Frankfurt Motor Show, the Toyota stand will be devoted entirely to Hybrid. A presence entirely dedicated to Toyota Hybrid technology and products, featuring the World Premiere of the Yaris Hybrid-R concept and a preview of the next-step in Fuel Cell technology.

Only 16 years young, Toyota’s Hybrid portfolio counts no less than 23 models sold in 80 countries around the world. As of the end of July 2013, Toyota Motor Corporation has sold over 5.5 million Hybrid products. But this is only the beginning of the story. At the Frankfurt Motor Show, Toyota will unveil further potential technology directions in the future of low-emission and zero-emission vehicles.

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Yaris Hybrid-R concept

The Yaris Hybrid-R is an exciting concept car created as a clear showcase of possible ideas for the development of hybrid technology for maximum performance and increased driving pleasure.



Based on the Yaris 3-door, the Yaris Hybrid-R concept hybrid powertrain combines the powerful 1.6l Global Race Engine (GRE) developed by Toyota Motorsport GmbH (TMG) with two powerful electric motors to provide an ‘intelligent’ electric four-wheel drive capability. Just like in the TS030 HYBRID, the energy recovered during the braking phase is stored in a super capacitor, particularly suitable for a sports car because of its high power density and quick charge and discharge speeds. The result is a highly focused concept car dedicated to maximising driving pleasure on road and on track.

Toyota Hybrid: Only 16 years old and already a world leader

Toyota has been researching and developing environmentally-friendly mobility solutions for over 40 years. As a result, the company has established a significant lead in the design and production of full hybrid powertrain technology. 16 years young, this technology has already made Toyota Motor Corporation a world leader with 23 full hybrid vehicles on sale in 80 countries and regions worldwide – four times as many as any other competitor. Cumulative global sales of Toyota and Lexus hybrids exceeded 5.5 million units at the end of July, of which more than 10% were sold in Europe. This global fleet has already saved around 12 billion litres of fuel and 34 million tonnes of CO2 emissions compared to conventional vehicles.


Moving forward, 16 new or updated hybrids will be introduced by the end of 2015.

Fuel Cell: Next-step towards the ultimate zero-emission car

Toyota believes that the solutions to energy and emissions issues offered by the Fuel Cell Hybrid Vehicle (FCHV) make it the closest technology yet to the ultimate zero-emission car, with hydrogen as an ideal, ultra-clean energy carrier. Before the launch of its production car by 2015, Toyota will display the latest status of its technology development.

Photo: Toyota

(August 19, 2013)


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