Global debut of the
Qoros 3 Sedan at the 2013 Geneva International Motor Show
Qoros, a new China based international car company, made its first debut
at the 2013 Geneva Motor Show. The new automotive brand, Qoros,
presented the world premiere of its first series production vehicle, an
elegant compact (C-segment) car with the official international model
In addition, two concept studies provide a clear indication of the new
manufacturer's future model family expansion plans.
Qoros concept studies
Volker Steinwascher, Vice Chairman
(left) - Gert Hildebrandt, Head of Design (ri)
With the brand starting from a clean-sheet, Qoros vehicles are elegantly
styled and focus on quality and value, and on meeting the lifestyle
needs and expectations of modern, metropolitan, ‘always-connected’
target customers in China and Europe.
The Qoros 3 Sedan, which is entering a pre-production development phase
after two summers and two winters of extensive testing at key locations
around the world, is due to be launched in China in the second half of
2013, with first European sales following later in the year. The launch
of further Qoros models is then planned at intervals of approximately
To be produced in a new assembly plant in Changshu, China, the new range
of Qoros models is being designed and engineered by an international
team of experienced specialists and new, young automotive talent, and
has been developed with the support of internationally-renowned
suppliers such as Magna Steyr, TRW, Continental, Bosch, Getrag,
Benteler, Lear, Microsoft, Harman, Neusoft-Alpine and Iconmobile.
Rapid expansion of the model range will be achieved thanks to an
innovative modular vehicle architecture developed in-house at Qoros. The
clean, elegant styling direction – drawing heavily on contemporary
European themes – has been developed to give all Qoros models
an unmistakable brand identity.
Designed to offer generous space and a high-quality interior finish,
Qoros models will also feature an infotainment system which is unique in
the automotive field. Featuring an eight-inch capacitive touchscreen,
the system was developed in-house by Qoros with displays designed for
minimal driver distraction, replacing the array of switches and buttons
that blight many modern car interiors. The system features an advanced
navigation system, extensive social networking connectivity and the
ability for drivers to monitor their car’s health and, for example, to
book dealer service appointments.
Founded in 2007, Qoros is an equal joint venture partnership between
Chery Automobile, China's biggest independent automotive manufacturer,
and Israel Corporation, a global industrial holding company.
Qoros is headquartered in Changshu, a region of great importance to
China's rapidly expanding automotive industry, where construction of its
all-new, highly-efficient and environmentally-sustainable production
facility is nearing completion.
Qoros aims to achieve top scores on both European and Chinese crash
tests for all its models. Qoros operates an engineering centre
in Shanghai, which is also the base for many commercial and purchasing
functions, with further operations in Munich (Germany) and Graz