Ludwig Willisch assumes responsibility for the BMW Group’s
European sales region
Ludwig Willisch (52),
formerly President of BMW M GmbH, will take over as head
of the BMW Group’s European sales region with immediate
effect. In this capacity, Willisch will be responsible
for sales of BMW and MINI automobiles in all European
countries outside of Germany.
With sales of 517,000 vehicles
in 2008, this region accounts for 39% of the BMW Group’s
total global retail volume, making it the most important
of the company’s six regions in terms of sales
Willisch, who holds a degree in
economics, started his career with the BMW Group in 1996 as head
of the Düsseldorf branch. He gained further national and
international sales experience as head of the sales subsidiaries
in Germany, Japan and Sweden. Under his leadership, sales of BMW
M GmbH products increased by some 50% last year to stand at more
than 24,000 units.
Ludwig Willisch’s successor at BMW M
GmbH will be Dr Kay Segler (54). Until now, Dr Segler has been
responsible for the 100 markets around the world that BMW Group
Sales serves via local importers. His previous positions include
four years as brand manager for MINI and a period as director of
the BMW Group’s regional office in Singapore.
BMW M GmbH plays a significant role
within the BMW AG portfolio. With adequate efficiency, its
high-performance automobiles are expected to remain in strong
demand around the world.