© 1998 - 2009
All Rights Reserved .
For questions please contact
Ferrari California: Asian market debut at Shanghai International
The Ferrari California was officially
unveiled on the Asian market today at the Shanghai International
Motor Show. The ceremony was attended by Ferrari CEO Amedeo
Felisa, Ferrari Asia Pacific Region manager Marco Mattiacci,
driver Kimi Räikkönen and several other members of the Scuderia
Amedeo Felisa reminded those present of
the importance to Ferrari of the APAC market which delivered
record results in 2008 with over 1,000 cars sold. Ferrari is, in
fact, market leader in its segment with a 46% market share.
China, where Ferrari has been present
since 2004 through its joint venture with China Poly Technology
Co., is the Company’s second largest APAC market with 212 cars
sold, double-figure annual growth and the 500-owner ceiling
reached in 2008. The Chinese dealership network also spans 10
cities: Shanghai, Beijing, Guangzhou, Shenzhen, Dalian, Qingdao,
Hangzhou, Chengdu, Chongqing and Nanjing. The Company has
focused particular attention on customer care in China resulting
in the founding of the first Ferrari China Owners’ Club, a
meeting and exchange platform for Ferrari clients, and the
introduction of Pilota, the first Ferrari driving course to be
staged in the country.
A second driving course is already
planned for Tokyo in Japan in the coming months. Other client
services offered are: the Concierge Service, which allows
clients communicate directly with Ferrari to enjoy a selection
of exclusive services, and the Road Assistance Program, which
provides fast, direct road-side assistance.
The Ferrari California has attracted huge
interest in Asia. The car, which is the latest addition to our high
performance 8-cylinder range, sets a new standard in terms of
technological innovation and design.
Thanks to its track-derived DNA and
leading-edge innovation, the Ferrari California will more than fulfil
the expectations of even our most discerning clients, offering
exceptional driving pleasure and fun behind the wheel as well as extreme
versatility of use and in-car comfort. The first Ferrari Californias
were delivered in Europe in the early weeks of 2009 while deliveries to
countries outside of Europe will commence in June.
(April 20, 2009)