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March 21, 2007

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Ford Edge Across America Promotion

ABC’s “Extreme Makeover: Home Edition” and Ford will “Edge Across America” in a promotion that provides one deserving family in each of the 50 states a new Ford Edge, America’s hottest crossover vehicle, and one grand prize winner an Extreme Garage Makeover to go with their Edge. In addition, in the episode airing Sunday, April 8, (8:00 p.m. ET), The Jones family from Mississippi will be the first family to receive a new Ford Edge and an Extreme Garage Makeover.

The “Extreme Makeover: Home Edition” design team took on the task of remaking a house in each of the 50 states over the next two seasons. Inspired by this idea, Ford is further spreading goodwill by soliciting inspirational stories from viewers and delivering a new Ford Edge, to a recipient in each state. The promotion runs through May 20 with links at www.edgeacrossamerica.com.

“This partnership with Ford extends the wish fulfillment aspect of ‘Extreme Makeover: Home Edition’ to an even greater level,” said Michael Benson, executive vice president, Marketing, ABC Entertainment. “Awarding 50 deserving viewers with a new Edge, demonstrates the quality and commitment of Ford and captures the spirit of the show.”

“Ford is continually inspired by the emotional connection that this show has with its viewers,” said Ed Molchany, Ford Brand communications manager. “They not only remake homes, they remake lives. Since our Edge owners appreciate strong design, style and technology, it is the perfect brand to highlight on ‘Extreme Makeover: Home Edition.’”

 

 

In addition to giving away the 50 crossover vehicles from Ford, one lucky winner will be named the grand prize winner and will receive an “Extreme Garage Makeover,” courtesy of Ford.

“Extreme Makeover: Home Edition” design team members Paige Hemmis and Eduardo Xol will also be featured in the ads promoting “Edge Across America.” The ad campaign will show a series of Ford Edges driving through a garage while Paige and Eduardo check off their many destinations that the cars are going to across the country.

(March 20, 2007)


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