. Bentley Revives Azure Name for New Flagship
PEBBLE BEACH, Calif.
- Bentley Motors announced that the glamorous four-seater convertible
show car unveiled at the Los Angeles Auto Show in January 2005 will
carry the evocative Azure name. The new Bentley Azure goes on sale
in North America in Spring 2006.
The new Bentley Azure
is an elegant four-seater convertible that provides a powerful and
refined open-top driving experience while offering a unique blend
of classic Bentley design and craftsmanship. The new Azure is the
latest in a long line of much-admired Bentley convertibles, its
design inspired by the 1955 Park Ward S1 Drophead Coupe, and the
original Azure introduced in 1995. Like its iconic predecessor,
the new Azure becomes the flagship of the Bentley model range, reaffirming
the company's status as the prime provider of four-seater convertibles
at the very pinnacle of the market.
Customer reaction to the Los
Angeles show car, unveiled with the project name of Arnage Drophead Coupe,
demonstrated the overwhelming demand for a top of the range Bentley convertible.
"We have been inundated with
demand for a new Azure virtually from the moment the original model ceased
production," says Adrian Hallmark, member of the board, sales and marketing.
"The exclusivity, style, luxury and performance of the new Bentley convertible
flagship evoke the Californian lifestyle like no other, fully justifying
the revival of the Azure name."
Further details, including
final technical specification, market availability and pricing, will be
released in due course.