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.October 29, 2003
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Toyota Announces Pricing for All-New 2004 Tundra Double Cab Pickup

Photo: Toyota

TORRANCE, Calif. - Toyota Motor Sales, U.S.A., Inc., today announced Manufacturer's Suggested Retail Prices (MSRP) for the newest member of its truck family, the 2004 Toyota Tundra Double Cab, which goes on sale in dealer showrooms next month.

MSRPs for Tundra Double Cab 4x2 range from $25,645 for an SR5 to $29,270 for the upscale Limited grade. 4x4 Double Cabs have a base MSRP of $28,975 for the SR5 and $32,600 for the Limited grade.

The base MSRP for 2004 Tundra Access and Regular Cab models remain unchanged from 2003. The MSRP for Tundra 4x2 models range from $15,955 for the V6 five-speed manual Regular Cab to $27,825 for the V8 automatic Limited StepSide Access Cab. MSRP for Tundra 4x4 models range from $23,875 for the V8 automatic SR5 Regular Cab to $31,165 for the V8 automatic Limited StepSide Access Cab.


The Tundra Double Cab features one of the longest beds and most comfortable rear seats of any full-size four-door half-ton pickup on the market. It joins the Regular Cab and Access Cab models in the first import-brand full-size pickup model line.

The new Tundra Double Cab is built on a strong ladder frame chassis that is longer than the chassis shared by the two-door Tundra Regular Cab and the four-door Tundra Access Cab. The Tundra Double Cab rides on a long 140.5-inch wheelbase and uses Tundra's existing 4.7-liter i-Force V8. This DOHC 32-valve powerplant produces 240 horsepower with 315 lb.-ft. of peak torque. The V8 is paired with a smooth-shifting, four-speed electronically controlled automatic transmission.

The Tundra Double Cab is available in two-wheel drive and four-wheel drive models in SR5 and Limited grades. At 230.1 inches long, Tundra Double Cab is about four inches longer than the new-generation Ford F150 Super Crew. Approached from every angle, the Tundra Double Cab conveys a brawny "big-rig" presence thanks to an additional three inches of overall height and over four inches of overall width. Revised taillights for 2004 distinguish the Tundra Double Cab models, as well.

Tundra Double Cab does not compromise on bed length to offer greater rear passenger room. At 74.3-inches, the Tundra Double Cab bed is within one-half inch of the Tundra Access Cab and approximately seven inches longer than the bed in either the new Ford F150 Super Crew or Nissan Titan Crew Cab. The 20.7-inch bed depth is nearly four inches greater than other Tundra models and is one of the deepest of any full-size four-door pickup.

Toyota paid special attention to rear seat accommodations in Tundra Double Cab. The 37.5 inches of rear legroom is more than the current Dodge or Ford models provide. Just as significant is the rear seatback angle of 24 degrees compared to 18-21 degrees for most competitors. The steeper seatback angle creates a big difference in passenger comfort, making the Tundra Double Cab rear seat much more than an "occasional" passenger space.

Rear seat passengers get their own heating and air conditioning ducts, and Tundra Double Cab also offers an optional rear seat audio and a rear-seat DVD entertainment system with wireless headphones. Each rear seating position also includes a headrest and three-point seatbelts. The 60/40 split-fold-and- tumble seats offer an extra measure of cargo utility for carrying items the owner would prefer not to put in the bed.

In addition to its comfort and roominess, the Tundra Double Cab offers the segment's first vertical power-sliding full-rear window. At 750 square inches of total open area, it is more than four times larger than the open area of the manual sliding rear window in the Tundra Regular and Access Cab models.

Standard features for the Double Cab include power windows, door locks and outside mirrors, privacy glass, rear window defogger, air conditioning with rear A/C ducts and 60/40 split/fold/tumble rear seats.

Tundra Double Cab can also be ordered with key optional equipment such as Vehicle Stability Control (VSC) with Traction Control (TRAC), power moonroof, leather-trim interior and heated seats.

An optional TRD Off-Road Package equips the V8 Access Cab and Double Cab models for the rigors of trail driving. The package includes progressive-rate springs, Bilstein monotube high-pressure gas shocks, an off-road tuned suspension, 16-inch aluminum alloy wheels with P265/70R16 BF Goodrich tires, front and rear mudguards, fog lamps, and overfenders.

Also available as a port- or dealer-installed option is a Super Sport Shell developed exclusively for the all-new Double Cab by SNUGTOP.

The Tundra offers up to a 1,875-pound payload capacity (V8 4x2 Double Cab SR5) and up to 7,100-pound towing capacity (V8 4x4 Regular cab). All V8 models also offer a Towing Prep Package to achieve maximum towing capacity. The Towing Prep Package includes a Class IV tow hitch, a seven-pin connector with converter, a 130-amp alternator, and a supplemental transmission oil cooler.

Assembled exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the full-size Tundra pickup is now available in nearly 20 configurations comprising three cab styles (Regular, Access Cab and the new Double Cab), two engines (3.4-liter V6 and 4.7-liter i-Force V8), 4x2 and 4x4 drivetrains, two transmissions (five-speed manual and four-speed automatic) and three model grades (Standard, SR5 and Limited).

The introduction of the Tundra Double Cab for 2004 follows the introduction of a sporty-looking Stepside Access Cab model and freshened front styling for the 2003 model year.

(Oct. 27, 2003)

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