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News of  July 04, 2001


BMW of North America Names Rob Mitchell To Head Corporate Communications Department

Woodcliff Lake, New Jersey - BMW of North America, LLC announced that it has named Rob Mitchell as Manager, Corporate Communications Department. Mitchell is a twenty-five year veteran at BMW of North America and succeeds Jack Pitney, who was promoted to General Manager in charge of the new MINI brand.

Following his experience in BMW retails sales, Mitchell joined BMW of North America in 1976 as a Regional Sales Training Manager. Two years later, he was named National Sales Training Manager.

In 1981, after BMW of North America took over the sales and distribution of BMW motorcycles in the US, Mitchell joined the Motorcycle Group as Marketing Manager.

He joined the Corporate Communications Department in 1986 as Product Communications Manager, being responsible for media relations for all BMW products, technology and motorsports.

(July 1, 2001)

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