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News of  April 25, 2001


Cadillac, Saab And Opel Get Fresh Start In Hong Kong

Hong Kong - After being absent from the new car market in Hong Kong for more than a year, Cadillac and Opel are back with two new showrooms under the direction of a well-known distributor.

"Resuming import sales in Hong Kong has been a strategic priority," said George Green, director of sales, marketing and aftersales for GM China Group, which includes the Chinese mainland, Hong Kong and Taiwan. "We are glad to be back and competing in this market of most-discerning buyers."

GM was out of the market because of difficulties encountered by its previous distributor. The world's largest automaker has signed Forefront International Ltd. as the exclusive distributor of new Cadillac, Opel and and Saab products. "Forefront was selected by General Motors based on their total commitment to customer satisfaction and aftersales service to customers in the Hong Kong market," Green said. Cadillac, known as a top luxury brand in Hong Kong, was limited by its availability of right-hand-drive models. This is expected to be addressed in a range of new models being produced under Cadillac's "Art and Science" design philosophy.

"I have always admired Cadillacs for their style and prestige," said Allen Yang, managing director of Forefront. "I am thrilled with the opportunity to be selling these and other GM vehicles."

Forefront's new showroom in the trendy Causeway Bay district of Hong Kong opened earlier this month. It features Cadillac and Saab products - the second location in the Asia Pacific region after Korea to jointly market GM's luxury brands under one roof. The first showroom for Opel products opened on March 27 in Kowloon, Hong Kong. The showrooms are only part of the strategy. "We intend to offer home test-drives and launch brand centers featuring the latest virtual reality equipment," Green said. "This will allow customers to experience our Cadillac and Saab products in premium surroundings and away from the traditional showroom environment."

(April 20, 2001)

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