News of April 18, 2001
Toyota Unveils Roxy ECHO Concept At New York Auto Show
Toyota Roxy ECHO
New York - Toyota Motor Sales (TMS), U.S.A., Inc. unveiled the new Roxy ECHO at the New York International Auto Show. This special edition Roxy ECHO is the result of a partnership between Roxy and Toyota to target active-minded young women.
Roxy, a division of Quiksilver Inc., is a brand of young women’s clothing, dedicated to active living and the extreme sports lifestyle. The Roxy ECHO creatively blends a fun youth-oriented image with a subcompact sedan to cater to youths who want to reflect their progressive lifestyles in the vehicles they drive.
The Roxy ECHO concept, on display at the Toyota booth, customizes the ECHO for young buyers who are dedicated to an athletic lifestyle. As part of a marketing campaign for ECHO, Seventeen magazine co-branded Roxy and Toyota to develop a car specifically for their interests and active lifestyles.
The Roxy ECHO option will be available at dealerships beginning May 25 and will be offered on four-door ECHOs equipped with automatic transmissions. For a unique look, inside and out, Roxy ECHO will be available in Alpine Silver or Polar White and will have eye-catching Roxy exterior graphics and badging and Roxy logo-embroidered floor mats. To accommodate youths who participate in boardsports, there are front and rear water-resistant "neoprene" two-tone seat covers, wet-gear trunk compartment and Yakima roof rack with Roxy logo-imprinted surfboard pads.
The Roxy ECHO is part of a summer promotion called "Ride the Wave" and will center around three sweepstakes in which grand-prize winners will receive a Roxy ECHO. A total of five Roxy ECHOs will be awarded during the course of the promotion, which includes two sweepstakes in Seventeen magazine and a third sweepstakes on a seventeen.com Roxy ECHO mini-site.
The Roxy ECHO falls in line with the ECHO’s target audience of the youth market. When the Toyota ECHO sedan was launched, it introduced a design strategy that produced more interior roominess, styling and packaging than a typical subcompact. ECHO is simple, functional and affordable, while delivering a level of comfort and driveability that is one class up from what consumers expect from an entry-level sedan.
ECHO is available in both two- and four-door models, equipped with either manual or automatic transmissions. Its price is positioned substantially below the Toyota Corolla, yet it offers nearly identical passenger volume. ECHO is one of the highest-mileage vehicles ever offered by Toyota in America with an EPA city/highway mileage that registers at 34/41 mpg with a manual transmission and 32/38 with an automatic.
(April, 11, 2001)