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Automotive Intelligence News

News of  April 04, 2001


 


Mitsubishi Motors Reports Record First Quarter and Best-Ever March

First Quarter Increase of 4.2 Percent Led by Record Sales Of Eclipse Spyder, Galant and Montero

CYPRESS, Calif. - Mitsubishi Motor Sales of America, Inc. reported its best first quarter in history with 73,411 vehicles, up 4.2 percent over last year's record setting first quarter. The quarter closed with the company's best March on record with 27,431 vehicles, up 7.3 percent over March 2000, and was led by the Eclipse Spyder, Galant and Montero which each set sales records of their own. In fact, the Eclipse Spyder enjoyed its best selling month in history. The record-setting first quarter also marked an important milestone for MMSA as the company sold its 3 millionth vehicle in North America.

"In this challenging market, closing the best first quarter in our company's history is strong evidence that our business strategy is working and that our momentum continues," said Pierre Gagnon, executive vice president and chief operating officer, Mitsubishi Motor Sales of America.  "The upcoming launch of the Mitsubishi Lancer in North America will help continue driving our growth."

The Lancer, Mitsubishi's stylish and affordable new compact sedan, will make its North American debut at the New York Auto Show on April 11, 2001.

Some figures of note for MMSA's first quarter:

  • Best-ever first quarter with 2001 year-to-date sales of
  • 73,411 vehicles; represents a 4.2 percent increase from first quarter 2000's previous record of 70,430
  • Best-ever first quarter for Eclipse Spyder with 4,474 units sold
  • Best-ever first quarter for Galant with 24,219 units sold
  • Total company sales passed the 3 millionth vehicle mark in February
  • and now total 3,040,508.

Some figures of note for MMSA's best-ever March:

  • March 2001 total sales equal 27,431 units, the best March ever, up 7.3 percent over March 2000 record sales of 25,574
  • Best-ever month for Eclipse Spyder with 1,743 units sold; sales were up 19.5 percent over March 2000 sales of 1,459
  • Best-ever March for Galant with 10,250 units sold, up 27 percent over March 2000 sales of 8,074
  • Best-ever March for Montero with 1,689 units sold, up 68.4 percent over March 2000 sales of 1,003

(April 3, 2001)

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